For the first time in the world Flowcam cam technology is used for the film Icecream directed by Ram Gopal varma. He said about the experience of this technology and also previewing a Demonstration video on Flowcam technology on 06:30 PM on June 24th 2014 at Prasad Labs in Hyderabad. They are inviting directors,photographers , technicians and the students of Film institutes for discussing on the technology.